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Digital Marketing

Advertiser Guide: working with a third-party partner

Introduction to online advertising and AdWords

AdWords is Google’s advertising product, which displays your ads to people looking for products or services similar to those that you offer on Google or its partner sites. Advertising with AdWords allows you to reach new customers at the precise moment they’re searching for your type of products and services. You can choose to be charged for clicks, impressions, or conversions, depending on the type of campaign you run.

Once your ads are running, we provide performance data so your third-party partner can track what’s working and what’s not. AdWords is highly accountable, helping you understand precisely the return on your advertising investment and allowing your third-party partner to make adjustments to optimize for the best possible return.

In addition to Google search, you can also run ads on Google’s network of partner sites (places where you may have seen the “Ads by Google” message) – including YouTube. On this network, you can take advantage of other ad formats, such as image ads and video ads.

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